Jammu, Apr 11: Stating that “those destroying the future of our youth will not be spared,” Lieutenant Governor Manoj Sinha on Saturday launched a 100‑day Nasha Mukt Jammu & Kashmir campaign at MA Stadium, Jammu, announcing stringent punitive measures including cancellation of passports, Aadhaar cards and attachment of properties of drug smugglers.
Addressing a public gathering, LG Sinha said the fight against drug abuse is a collective responsibility and warned that the menace has spread to every village, district and section of society. He detailed a new Standard Operating Procedure (SOP) aimed at dismantling the drug network both financially and legally, under which passports, Aadhaar cards and driving licences of drug smugglers would be cancelled, movable and immovable properties attached, bank accounts frozen, and financial investigations initiated.
Top drug peddlers will be publicly identified at police station level to ensure accountability and deterrence. Highlighting the security angle, Sinha asserted that drug trafficking is being used to fund terrorism and destabilise society, accusing a neighbouring country of pushing narcotics to “hollow out our youth.” He directed enforcement agencies to follow the principle: “Do not harass the innocent, but do not let the guilty escape.”
LG Sinha also announced pad yatras and mass awareness drives across Jammu and Kashmir, calling upon youth, civil society and community leaders to take ownership of the movement. He stressed that women, especially mothers and sisters, have a key role in preventing substance abuse, saying their awareness can transform entire communities.
The next 100 days will see a multi‑pronged strategy, including grassroots awareness campaigns, counselling in schools, colleges and universities, sustained community engagement and targeted outreach to vulnerable groups. The government has also notified the Jammu and Kashmir Substance Use Disorder Treatment, Counselling and Rehabilitation Centre Rules, 2026, allowing only genuine centres with adequate staff and facilities to operate, with strict action against violators.
Reiterating a humane approach, Sinha said those affected by addiction would be provided full support for treatment, counselling and rehabilitation, while strict action would be taken against those who lure youth into drugs.
