Udhampur, Dec 23: An outreach programme under the Atmanirbhar Bharat Sankalp Abhiyan was organised on Tuesday in the Udhampur West Assembly Constituency under the leadership of Pawan Gupta, MLA Udhampur West. The campaign was held with the message “Har Ghar Swadeshi, Ghar Ghar Swadeshi”, focusing on the promotion of locally made products and community-driven economic growth.
The programme drew participation from local residents, party workers, women, youth groups and grassroots representatives, indicating wide public engagement with the idea of self-reliance and Vocal for Local.
Addressing the gathering, Pawan Gupta described Atmanirbhar Bharat as a movement rooted in public participation. He stressed that choosing indigenous products strengthens local industries and supports artisans, farmers, traders and small business owners, while also protecting India’s cultural identity.
The event included awareness drives, public pledges to prefer Swadeshi goods, and interaction with citizens on ways to encourage local production and sustainable livelihoods at the community level.
Several senior leaders and representatives attended the programme, including Bharatiya Janata Party District President Udhampur Arun Gupta, District Prabhari Parmod Kapahi, BJP Mahila Morcha President Jammu & Kashmir Neha Mahajan, BJP District Mahila Morcha President Udhampur Nisha Mahajan, District Secretary Rohit Sethi, former MC President Dr Jogeshwar Gupta, DDC Vice Chairperson Udhampur Juhi Manhas, DDC Tikri Ashu Sharma, DDC Latti Marothi Pinki Devi, former BDC Arti Sharma, along with Mandal Pradhans, former Sarpanches and Panches.
Speaking on the occasion, Arun Gupta said that self-reliance begins from the household. Neha Mahajan underlined the role of women in shaping economic independence through informed choices, while Parmod Kapahi urged the youth to take the lead in innovation and entrepreneurship aligned with local needs.
The programme concluded with a collective pledge, led by Pawan Gupta, to continue spreading the message of Swadeshi across villages and towns of Udhampur West, with the aim of strengthening local economies through sustained public participation.
