KARGIL: Department of Mass Communication and Journalism, Kargil Campus, University of Ladakh, organized a special lecture on “AI-Driven Advertising and Monetization Strategies” and “Media, Society and Culture” at the Administration Block Conference Hall.
The programme was held under the Chief Patronage of Prof. Saket Kushwaha, Hon’ble Vice Chancellor of the University of Ladakh. Dr. Mehboob Ali, In-charge Administration, Kargil Campus, and Dr. Jaffar Khan, Dean, Faculty of Arts, who graced the occasion as patrons.
Dr. Renu Singh, Senior Assistant Professor at Mahatma Gandhi Antarrashtriya Hindi Vishwavidyalaya, Wardha, visited the campus and delivered a lecture on “Media, Society and Culture.” She was felicitated by Dr. Mehboob Ali with a traditional Ladakhi Khatak as a mark of respect.
Dr. Priyanka Sachdeva, Assistant Professor, Development Communication, Extension & Journalism, Institute of Home Economics, University of Delhi, delivered her lecture online on “AI-Driven Advertising and Monetization Strategies,” highlighting emerging trends in digital advertising and revenue models.
The sessions were conducted in hybrid mode and witnessed enthusiastic participation. Coordinators, faculty members, and students from the Departments of Sociology and Anthropology attended the programme, reflecting its interdisciplinary significance. Many participants from various departments also joined online.
Students Fatima Nissa and Hajira Banoo anchored the programme and introduced the guest speakers. Dr. Shriprakash Pal, Coordinator of the Department, formally welcomed the guests and played a key role in organizing the event, while Dr. Vinit Vishal proposed the vote of thanks.
The lectures emphasized the growing role of artificial intelligence in advertising and the broader impact of media on society and culture. The event concluded with an interactive session, enriching students’ academic experience.
