NEW DELHI, MAR 12: With West Asia’s war crimping cooking gas supplies, kitchens across India are buzzing—with folks snapping up induction cooktops and electric kettles like hot samosas. It’s panic-proofing at its finest, as families stock up on plug-in alternatives before dinner goes cold.
Tata’s Croma reports a whopping threefold sales explosion for induction cooktops in recent days. “Our daily run rate has tripled—customers are even grabbing multiples as backup,” CEO Shibashish Roy shared. Electric kettles? Sales nearly doubled too. “These are becoming the go-to for reliable cooking when gas gets iffy,” he added, with stores and online stocked to meet the rush.
Amazon India’s seeing wild numbers: Induction cooktops up 30X in two days, rice cookers and pressure cookers 4X, air fryers and kettles 2X. “Amazon Now zips them to doorsteps in minutes in Delhi-NCR, Mumbai, and Bengaluru,” a spokesperson said.
Stovekraft (makers of Pigeon) clocked four times normal weekly online sales for inductions since Middle East tensions flared. MD Rajendra Gandhi’s pumped: “We’re cranking out 2 lakh units monthly from Karnataka and plan to scale up.” They see this electric shift sticking around for its efficiency and wallet-friendliness.
Oil Ministry’s Sujata Sharma tried calming nerves Wednesday: No LPG panic needed—2.5-day deliveries are on track, crude’s flowing via safe routes, and production’s up 25%. But commercial users? Facing temporary curbs as war disruptions bite.
Smart move, India—when gas falters, electricity’s stepping up to keep the chai brewing.
