Leh, Sept 10: Bisleri International, India’s top packaged drinking water brand, has revitalized a third reservoir in Nubra Valley, Ladakh, as part of its Project Nayi Umeed.
With a capacity of 1.2 million litres, the restored reservoir ensures a steady irrigation supply for local farmers.
Partnering with the Ladakh Autonomous Hill Development Council (LAHDC), Leh, and implemented through the Ladakh Marathon, the project was inaugurated by Shri Rigzen Lundup, Councillor of Tegar Constituency.
Connected to the 14-km Lakjung Irrigation Canal sourced from the Shyok River, this initiative strengthens agricultural sustainability in the region.
This is the third reservoir restored in the region, altogether three reservoirs supply water to over 500 families in Nubra Valley for irrigation.
The canal provides critical irrigation to three major villages, stretching from Lakjung Trith up to Sumoor Village, and supports around 7,000 kanals (875 acres) of farmland. By ensuring a steady water supply, this project is expected to benefit 300 hundred farming families and strengthen the agricultural production in the Nubra Valley.
Speaking on the occasion, K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International, said, “Ensuring water security is critical for communities that are most vulnerable to the impacts of climate change. The restoration of the third reservoir in Nubra Valley represents another step forward in strengthening agricultural resilience and empowering farming families in Ladakh. With every project under Nayi Umeed, we aim to provide long-term sustainable solutions that help secure livelihoods, support food security, and bring enduring prosperity to the region.”
Adding his perspective, Shri Rigzen Lundup, Councillor – Tegar Constituency, said, “Communities in Ladakh face increasing challenges due to rising temperatures and fluctuating snowfall, which reduce the availability of water for irrigation. In this context, restoration of the reservoir is a significant achievement that directly addresses our water needs. We are grateful for Bisleri’s continued commitment to Nubra Valley, and this project will enhance agricultural productivity and improve the lives of our farming families.”
Further, Chewang Motup, Founder & CEO, Ladakh Marathon mentioned, “As an implementing agency, we are proud to collaborate with Bisleri and LAHDC, Leh, in bringing this project to life. The restored reservoir not only ensures water availability but also showcases the power of partnerships in building climate-resilient communities in Ladakh.”
This marks the third successful reservoir restoration project by Bisleri in Nubra Valley. Previously, in 2023 & 2024, the company restored reservoirs in Sumoor Village, benefitting over 200 households and ensuring irrigation for vast agricultural lands.
These initiatives carried out under Project Nayi Umeed, a part of the Bisleri Greener Promise philosophy, which underscores the company’s dedication to combating climate change, ensuring access to safe and healthy water, and creating a robust circular economy. To date, Project Nayi Umeed has built or restored 336 check dams, harvesting nearly 28 billion litres of water, benefiting over 64,362 farmers family members across India, and irrigated more than 20,878 acres of land.
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.
