Ganderbal, Feb 19: In a robust push to safeguard tourists and maintain law and order in the strategically sensitive Sonamarg tourist hub, Ganderbal Police rolled out a targeted enforcement drive on Wednesday against unregistered service providers, resulting in the detention of 11 photographers caught operating without mandatory permits.
The operation zeroed in on the area’s vulnerability due to its proximity to key zones, where unregulated activities could pose security risks or lead to tourist exploitation like overcharging and subpar services. Acting swiftly under Sections 126/170 of the Bharatiya Nagarik Suraksha Sanhita (BNSS), officers from Police Station Sonamarg identified and apprehended the violators during spot checks, then presented them before the Executive Magistrate in Gund for due judicial process.
Authorities underscored that such measures are non-negotiable in Sonamarg—a crown jewel of Kashmir tourism drawing hordes for its meadows, glaciers, and adventure spots—where unchecked operators might spark untoward incidents, erode visitor trust, or even compromise the fragile security fabric. By weeding out the unregistered, police aim to foster a regulated ecosystem that prioritizes visitor safety, fair pricing, and professional standards.
Beyond the busts, PS Sonamarg teams complemented enforcement with proactive awareness campaigns, educating remaining service providers—ponywallahs, guides, and vendors—on essential codes of conduct. Sessions hammered home the need for valid registrations, ethical dealings, courteous interactions, and zero tolerance for harassment, ensuring tourism thrives without hitches.
Ganderbal Police reaffirmed its ironclad commitment to a secure, hassle-free paradise for travelers, issuing a stern public appeal: All operators must secure proper licenses and play by the rules, or face unrelenting legal heat. This drive signals a zero-compromise era for tourism policing, balancing economic vibrancy with unyielding public safety in J&K’s premier getaway. Future sweeps are promised to keep Sonamarg spotless and serene.
